5.000 LIVE PERFORMANCES A YEAR
Oslo is hosting between 4.000-5.000 live performances a year. That is double of Stockholm and Copenhagen together! In the region moreover, 25 music festivals are arranged every year. This is in sharp contrast to what people outside Norway believe. The perception abroad is that “nothing much” happens on our cultural scene.
Oslo is a small capital by any standard, but still holds more shows per capita than any other city in Europe. We must tell the world about all the things happening here. Events and festivals must communicate internationally, and attach Oslo to their communication.
THE FASTEST GROWING CAPITAL IN EUROPE
Oslo is currently the fastest growing capital city in Europe, and the growth rate in the region as a whole is just as high. Unemployment is low, and the economy is healthy.
A WAVE OF YOUTH AGE 25-35
The population in Oslo is relatively youthful, and getting younger. A striking younger population wave is facing Norway, with a 23% growth of 25-35 year olds between 2014-2024. This trend is even more pronounced in Oslo and the whole region, with a potential 40% growth in this age group. Our population is amongst the highest educated in the world, and early adaptors of new technology.
All cities around the world have to attract young people, as they are the future. Yet no city has really developed a brand position that is tied to young people. As this strategy must benefit Oslo in the long run, a “young” brand position is valuable.
MODERN URBAN LIVING
Oslo is another type of capital than many others you find in Europe. Oslo does not rest on a colonial legacy, and 30 years ago you might say Oslo was a village (internationally speaking) – not a big city. We are building our distinctive metropolitan character as we speak. In the last 30 years, Oslo has grown by more than 200.000 inhabitants, without sacrificing cropland or forest. The population growth has not made the city worse, quite the contrary – according to Erling Dokk Holm. The city has improved in almost every area: better air quality, better schools, better transport and a more active city life.
Architecturally, Barcode, Tjuvholmen, the Opera house, Astrup Fearnly museum, the coming Munch museum and the Deichmanske Library all give us a new urban expression. Michelin star restaurants, food trucks, co-working spaces, world class coffee, international retail, and walking distances between nature and concrete all give Oslo a unique urban quality.
STRONG INTERNATIONAL BRANDS
The Nobel Peace Prize ceremony. Munch. International winter sport events. Opera (software). Kongsberg Innovation. Oslo Cancer Cluster. These are just a very few examples on strong international brands hosted by or originated in the Oslo region.
The Nordic tech scene is hot, and Oslo has grown to become an internationally recognized startup hub. The city is full of co-working spaces, incubators and accelerators (for instance MESH, Startup Lab, FintechFactory, Tøyen Startup Village, 657, Oslo Cancer Cluster, and many more). Oslo startups are getting international recognition (Kahoot!, Gelato Group. Tapad. Xeneta. Unacast. To mention a very few).
500 Startups, a leading global venture capital seed fund and startup accelerator, chose Oslo as they entered the Nordics in 2015.
Oslo is a compact city, the whole region is. Total commuting time is one of the lowest among competitive world cities, and this enables inhabitants to have a high quality of life.
Oslo has short distances. Between concrete and nature (after work, you can go sailing, snowboarding or hiking in no time – and public transport will take you there). Between family and career (you can have both). Between live performances (5.000 of them). Between people and power. Norway is an egalitarian society with flat hierarchies, and you are only a tweet away from power.
Oslo’s compactness is a unique quality, and we aim to make Oslo the world´s favourite compact city.
There are 110 international direct flights to OSL, and growing.
The Oslo region has 37 universities and institutions.
MARITIME CAPITAL OF THE WORLD
Menon Economics ranks the 15 leading maritime capitals of the world in their bi-annual report. In 2015, Singapore is ranked as the leader, followed by Hamburg and Oslo.
There are three main reasons behind Oslo’s success in Menon’s rankings.
- The first is a favourable regulatory climate that makes it simpler to both issue bonds and raise equity with less documentation.
- The second reason is the Norwegian investor community, which historically has shown both the experience and willingness to invest in shipping and offshore.
- The third driver, and perhaps the most important, is the high concentration of local shipping expertise. Oslo offers a complete maritime cluster in all areas.